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Google Adwords Tricks

By Jay Stever

A mistake many people make with affiliate marketing via Google adwords and other pay per click program is they do not target desperate buyers! A desperate buyer is one that is looking for a solution to a a big problem...or...a problem that has to be dealt with every day or on a frequent basis.

For example, let’s assume you are promoting ebooks or courses on how to train dogs. You may have horrible conversion rates for: dog training, train dog, puppy training, and other related keywords. However you have no idea why you have low conversion rates. Honestly though, ask your yourself -  would these be desperate buyers? Probably not. You see people who are looking for dog trainers are probably pulling out their phone books.

What you need to focus on is the problem they are having where they would need a course on dog training. Think for a minute, what might be going on in their home that is causing them trouble with their dog, where you, say as a friend, would recommend they get some dog training.

These keywords are far more targetted to their problem:
dog barking
dog chewing
dog behavior problems
dog potty training (and related keywords)
dog biting

On top of that their are hundreds of other variations of those keyword phrases, and these are the type of phrases that are begging for a solution!These are the things people with misbehaving dogs think of. They think of going home to a house full of chewed up shoes, and junk furniture because their dog won’t behave. They think of how embarassing it is that their dog barks all night long because it wants to be played with.

If you can put together the problem keywords people are really thinking about with the solutions you have to offer you will be able to come up with a much higher conversion rate. Additionally here are a few more things to think about when it comes to Google Adwords. 



-Three and four word phrases convert two to three times as well as one and two word phrases.



-Take your base keyword list and "customize" it to what you are selling. If you are selling "dog training videos" then your "dog potty training" keyword can become "dog potty training video". (You will get lower traffic, but it should be extremely high converting.)



-There are a lot of great converting keywords right on your merchant’s website. Read through their information on the products you are selling and use the keywords you come across, many never even consider this!

Because there is less competition with the longer keywords and more targetted keywords you will get cheaper clicks. This will increase your ROI which means you are making more money, the whole reason you started this affiliate marketing journey!