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How to Write a Landing Page that Converts

By Jay Stever

For some people writing a landing page that converts can be impossible. If you have no idea how to do it, you aren’t going to find a lot of people who will like the information you have, and they won’t buy through your links.

Even if you copy someone else’s landing page you could go miserably wrong. You might move different elements around that make the landing page completely useless compared to the successful one you are copying.

One of the biggest problems for many is copy. How you write your site is going to make a big difference in how much you make off the site. Many of us are not very good copywriters, to overcome this you need to admit how well you copy can do for you and hire someone else, or learn more about copy and do better. Which of these is better for your business?

However you decide to go about getting copy you should make sure it is a mix of selling points and psychological triggers. If you create sales pages on your own you could easily miss one of these elements.

Another element is to make sure you are offering a solution for someone. People will be coming to your site because they have a problem and you can solve it. Make sure you discuss their problem and tell them how you can solve it. Otherwise, why would they purchase?

You also need to write in an interesting tone that encourages the reader to continue reading. You have to make them feel like they are missing great information if they leave your site. If you can’t get them this far and you lose them before your solution comes up you won’t get the sale. Words like “scientifically proven” “guaranteed” and “shocking” are considered psychological triggers that will help you inspire them to read more.

The direction of your site, as well as how much it makes sense, will make a difference in your conversion rate as well. Take the time to have a copywriter look over your site and give you their opinion, maybe they can point out some things for you to change. One suggestion should be multiple calls to action. You have to ask for a sale before you get it. Tell them to click here to order as well as to download.

To further increase the calls to action you could use pop ups and optin boxes to tell them they have only so long to make their order before the price goes up. This could be automated by a script on your site.

Another way to get more sales is to do timed benefits or some kind of deadline. You don’t have to go as far as changing your code each day but you can offer specials for people who act fast and let them know that the offer can expire at any time, and they could lose out on the offer.

If you want to create a squeeze page only, then you can skip a lot of the copywriting tricks because you aren’t trying to get a sale, you are just going for the optin. This is usually a lot easier because they don’t have to pay for it. Just be sure on your squeeze page to list many of the benefits of the optin. You should also leave a note that the visitors information is safe from spammers by opting in.

After you carefully put together your landing page there are a lot of things you should continuously test so that you are often increasing your conversion rate and if possible your income from the site.